The beauty of some brands is their power to bring back happy memories,
“nostalgic brands”…They start with you when you are a kid at school, then you
discover them again when you are at university and then in your work
envirnoment. They grow with you and you tend to see them adapt to your new
requirements every time. Yes many try to copy the product, but they struggle to
copy the concept and what the brand itself means to the consumer. Those same nostalgia brands become even more powerful when they are actually national brands, they bring in together with their nostalgia this intense feeling and attachment to your country…and when your country has witnessed years of war and diaspora this feeling of attachment gets even stronger and makes those national nostalgia brands WOW brands forever.
For non-leabanese readers:
Bonjus, French for good juice,
is line of beverages
produced in Lebanon
by a company of the same name. The company was founded in 1962, and is one of
the leading beverage and ice cream producers in Lebanon. Bonjus juice boxes are
uniquely shaped three-sided pyramids,
and come in a variety of flavors.
Also check the story behind tarboush product
(made in Lebanon by Gandour)
Great Video !!!!
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