40 years little boys toys...

G.M is almost 40 :) yet his miniature car collection
makes every little boy from 7 to 77 dream.
Moreover as he works in the car industry world
his below testimony didn't come as a surprise.








Wowww brands? German cars of course!!

If I think of a brand I think cars and for me a wowwww brand(s) is a German one.

A brand in my understanding is a philosophy a way of expression, thoughts and executions, and when a brand gets a wow in one’s mind this means it touched his soul.

Behind each and every single car, I mean by car the ambassador of a brand, hides a world that deserves a wow, when you visit a factory and watch the clockwise stages of production you get what I mean.  

In a nutshell, what gives German car brands a wow is the technical edge it reached that boosts the performance, the ergonomics realized that enhances peoples comfort and finally the passive and active security that protects lifes of car occupant and pedestrians impacts.

I prefer to express myself in those three clips… 

J.M's testimony (G.M's spouse)

As for me, a WOOOOOW Brand!!! It will have to be a Porsche!!

A PINK Porsche!!! Or maybe a GOOOOOLD ONE :))

What is the brand that makes you tick??

Have your voice heard on this blog and let me know...first brand that gets 10 votes gets tonight's post!! Don't be late and give me your vote!

"Cons", "Connies", "Convics", "Convos", "Verses", "Chuckers", "Chucks", "Converse", "Chuckalos", "Chuckies", "Chuck Ts", or "Chucker Boots" or "Chuck Taylors"

It used to make me smile when Sara (7 years), Aya (15 years), Mario (29), Alex (36 years), Yara (4. years) would all wear their converse on the same day...I even ran around the office one day to count how many would be wearing their converse on Fridays! Out of 60, had 42 on one day! Did you know the young 30 year old Marquis Mill Converse started the Converse Rubber Shoe Company in 1908...Amazing to see this brand being mentioned as a WoW brands across ages and gender.


This brand definitely qualifies as a WoW Brand!!!

Linking back to our previous post on WOW Brands and personality also check out converse video on chef Melia Marden on YouTube

WoW Brand as early as age two!!

Did you know children as early as age two can have WoW brands!

According to the Center for a New American Dream, babies as young as six months of age can form mental images of corporate logos and mascots. Brand loyalties can be established as early as age two, and by the time children head off to school most can recognize hundreds of brand logos.

As the kids I interviewed were over five they obviously all had their own WoW brands!! Littlest PetShop Rock!!!

Every moment has it WoW Brand

As I was going through my interviews trying to understand more about WoW Brands and comfortably sitting at one of my friends bar he took me off guard when advising his WoW Brands actually revolved around Cognac and Cigars! And here I was after a long of interviews convinced the world revolved around apple and Chanel, and off you go to the world of Hennessey and Cohiba, guess every moment has it WoW brand.

WOW Brands and WoW Personalities

The academic definition of the brand personality is the chosen character that best communicates the brand proposition to the target audience. It is not the personality of the target audience, it is the personality that is most likely to draw their attention, interest them, and encourage them to take action and buy the brand.

It is intriguing to see when asking people about their WOW brands that they are more and more likely to purchase a brand if its personality is similar to their own. They even use brands to construct, maintain, and enhance their self-identities.

My videos support that consumer and brand personality are strongly and positively related.

Pushing the argument further do we as consumer shape/influence the personalities of the WOW brands? Or is it actually the other way around?? WOW Brands shaping the WOW consumer personalities????